Imagify Website
Imagify is an innovative AI tool that offers users a revolutionary approach to artistic expression. With its limitless potential for creating images, videos, and assets, Imagify empowers individuals to unleash their creativity without boundaries.
THE CHALLENGE
The challenge was to design the new Imagify’s website from scratch, focusing primarily on the homepage. The goal was to enhance conversion rates by increasing sign-ins, all while effectively communicating the tool's features and functionality on the homepage. This required balancing visual appeal with clear and concise messaging to ensure that users understood the value proposition and how the tool works at a glance.
MY ROLE
As the sole product designer, I spearheaded the design of the new website, collaborating closely with stakeholders to define and understand objectives. Additionally, I collaborated with content writers and frontend engineers to ensure efficient performance. Engaged throughout the entire process, from ideation to launch, I conducted thorough research on the target audience and analyzed competitor websites to identify trends and best practices. I created wireframes and visual designs, ensuring consistency with the overall brand identity. Finally, I prototyped the website to test usability and functionality, delivering all documentation to engineers with a focus on responsive design and optimization.
